Google is bringing two new metrics to GA4 residential or commercial properties that marketers can make use of when developing custom-made reports.
Google Analytics is including 2 new metrics to GA4 homes that offer more insight into how many pages visitors view and
how long they remain. Views per session and typical session duration are now readily available in Explorations and Reporting Customization in
GA4. Views per session tracks the number of app screens or websites people look at throughout a single go to, while typical session duration determines the time users invest in the site.
An announcement from Carly Boddy, Product Supervisor at Google Analytics, shows how to add these metrics when constructing custom reports:
Develop reports from scratch to fulfill your service requires in Reporting Customization with these brand-new metrics now readily available #GA 4 pic.twitter.com/GZf3PcPtyS
— Carly Boddy (@carly_boddy) November 30, 2022
If you track views per session and typical session duration for Universal Analytics (UA) residential or commercial properties, there are a few crucial distinctions to know concerning GA4.
You’re likely to see a distinction in session counts, which can vary from company to company based upon the list below elements:
- Location: UA residential or commercial properties count a new session at midnight even if the user hasn’t left, which implies session counts may be greater than GA4. Consider the time zones of your users and how likely they are to cross the midnight limit to restart a session.
- UTM Tagging: UTM tagging on your site will reset the session in UA, which implies you might see a much higher count of sessions in UA than in GA4.
- Filters: The data in UA reporting may go through view filters that omit data. The information in GA4 reporting for GA360 consumers may undergo filters that specify which information from a source property appears in a sub-property.
- Evaluation: GA4 properties use a statistical price quote of the number of sessions on your site or app by estimating the variety of distinct session IDs, while UA homes do not estimate the number of sessions. GA4 properties more efficiently count sessions with high precision and low error rate.